PowerPoint is there to provide visual cues to those that learn best visually. Not to be used as a ‘leave behind’.
A pitch presentation is like an advert; a bold proposition that promises clear benefit. Then you have to show them where to find it!
© Paul Dowding Training 2010
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Sticky. is part of the Paul Dowding Training Group
Given the choice more people would prefer to undergo an operation than would prefer to present to a large audience!
Clients are often more anxious about pitch meetings than the agency staff that are pitching to them!
People remember what they felt like rather than what words were said or facts were given...
Agencies don’t win pitches because they are ‘right’ they win pitches because they believe they are right.
After three pitches in a row no one remembers what was said but they remember a strong impression and a strong idea.
Why revisit the brief at the pitch. They know it, you know it (you should if you’ve been in contact and checked every aspect of it before the pitch...)
If you realise that you are there to be ‘chosen’ not to be the ‘best’ then you will most likely think about what the client wants to hear not just what you want to tell them...
Talking to yourself before a pitch is the most effective way to overcome nerves and anxiety...
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Investing in yourself and your career...
We don’t win enough pitches...
Agencies never feel they are winning enough pitches. Winning one in three might be considered a good hit rate but most agency CEOs want more. What can be done to increase the hit rate? We have a few suggestions... More.
What impact the recession?
The ‘credit crunch’ has clearly made a big impact on the industry but are we to be hostage to our fears? Winning new business is now, and always has been a hard fought, highly competitive business. Has anything really changed? More.
Pitching up and doing it.
Personal Development
Being professional is the grail that most people seek. We seek the approval of our fellow professionals and the confidence of our seniors. To be ‘professional’ is to have achieved a balance and confidence in our career, but is it nature or nurture? Article pending
Boss Relationships -
The question who am I? Is universal. It is also something of a cliche, yet how well do you know yourself really? We know our physical being, h(ow we feel physically) and we know how we feel emotionally (most of the time) so what is self awareness and what has it got to do with your career? Apparently a great deal... More.
Self Awareness... Buzzwords?
Sticky stuff is a resource page for Agency professionals. Over the coming months this page will be refreshed weekly with articles and information relating to you and your career. Each section provides ideas and insights to help you. There’s a section on pitching and presenting and a section on personal development and we will develop other areas over the coming months.
Future articles include:
Can you create chemistry?
How do you communicate enthusiasm?
Does your ego work for or against you?
What impact do you have on others?
How to manage your upward relationships
What is commercial awareness?
Why personal discipline is key.
Visit Sticky. Stuff regularly and keep up with the latest ideas in self and agency development.
STICKY STUFF -
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Quote me happy!
“An advertising agency is 85 percent confusion and 15 percent commission.”
Fred Allen
“If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.”
Leo Burnett